The UFC, arguably the world’s biggest mixed martial arts organization has announced an exclusive deal with Stake.com in a surprising turn of events. The Partnership will see Stake.com positioned as the UFC’s first-ever “official betting partner” for the Latin American Market( excluding Brazil) and Asia.
The news of the partnership was made public on March 3, accompanied by exclusive digital and social content, in the week leading up to the highly anticipated UFC® 259: BLACHOWICZ vs. ADESANYA fight held live from UFC APEX in Las Vegas. The partnership is one of many recent tie-ups between sports organizations and cryptocurrency betting brands.
— Stake.com (@Stake) January 20, 2021
About the Partnership
As per the terms of the partnership, Stake.com has become UFC’s first-ever official betting partner, which is a new sponsorship category created by the organization. The partnership will further strengthen UFC’s position in the betting market. Stake.com will work to improve UFC’s betting experience. Apart from this, the partnership will also see exclusive digital and social content streamed directly to fans, contributing towards an innovative gaming experience. Partnerships such as these will only enhance Stake.com’s status in the industry.
Officials from both organizations expressed great optimism about the partnership. Commenting on the partnership, UFC Vice President of Global Partnerships Nick Smith stated that Stake.com is a “unique way for fans to experience the action and excitement of UFC”. Said Milan Jovancevic, Stake’s Public Relationships Manager also expressed excitement about the partnership, stating that it will accelerate Stake.com’s global expansion.
Stake.com is one of the leading crypto gaming and betting brands in the market founded back in 2017. It allows its users to bet using cryptocurrencies like Bitcoin, Bitcoin Cash, Litecoin, Ethereum, Ripple, Tron, EOS, and Dogecoin, to name a few. As one of the world’s biggest cryptocurrency casino and sportsbook, the betting brand has processed more than 35 billion bets within 4 years of its existence. It is known for its unique platform, games and hospitality. The betting brand provides its users with elite odds, instant withdrawal capabilities and exciting promotions, coupled with an impressive social experience. All of these aspects have been contributors towards Stake.com’s rise as one of the leading global betting companies.
The UFC or Ultimate Fighting Championship is at the forefront of mixed martial arts, with more than 142 social media followers and 625 million fans. It hosts more than 40 live events in a year, held in some of the most prestigious areas in the world. It broadcasts its content to over 900 million TV households across 175 territories. UFCs roster is made up of some of the world’s premier MMA athletes, representing more than 70 nations around the world. The company has an impressive digital offering that includes one of the world’s leading streaming services for combat sports- UFC FIGHT PASS. In 2016, major global entertainment, sports and content company Endeavor acquired UFC, along with strategic investors KKR and Lake Partners. Currently, the company is headquartered in Las Vegas, Nevada.
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