Gambling & Crypto Writer
Award-winning iGaming aggregator and B2B multi-provider Relax Gaming have recently signed an agreement to provide its content library to MagicJackpot, a Romanian operator. The agreement will help Relax Gaming increase its foothold in Romania. Relax Gaming, which has always focused on supplying unique content coupled with a technically sound integration platform, is now looking to make further in rows in several countries with Romania being one of them.
The global online gambling market, also known as the igaming market is expected to reach upwards of $127.3 Billion by 2027, bolstered by successful companies such as Relax Gaming. Relax Gaming has further plans for entering the markets of Spain, Germany, Italy, the Netherlands and the U.S. by the end of this year.
As part of the agreement, Romanian operator MagicJackpot will be able to access the high quality, in-house portfolio of Relax Gaming, This includes various high-quality and unique titles such as Iron Bank, Money Train 2 and Templar Tumble. All these form part of Relax Gaming’s carefully curated content which also includes popular titles for many third-party studios such as Big Time Gaming, 4ThePlayers and ReelPlay. Both the CCO of Relax Gaming, Daniel Eskola as well as the CPO of MagicJackpot, Andre Swedburg had positive things to say about this agreement and are optimistic that it can help both parties.
Founded by Patrik Österåker and Jani Tekoniemi, Relax Gaming is a B2B online gaming software provider that also provides online casinos and gambling services. Based out of Malta, the company’s biggest claim to fame was supplying an innovative poker client to Unibet, as well as its proprietary bingo network. It now offers over more than two thousand casino games featuring headline slots from its in-house studios and a vast, aggregated content library powered by Relax partnership programmes.
The past year has been fruitful for Relax Gaming as they have added 12 new studios to provide regionalised content to clients across several markets. They have already experienced phenomenal success with the release of titles such as Snake Arena, Temple Tumble and Money Train 2, simply by resisting the pressures of high production targets. Relax Gaming has hosted over 23 million tournaments, which had led it to receive over 10 accolades.
Magic Jackpot is a well-established sports betting and gaming provider in Romania under Superbet. It is hosted on more than 940 Superbet retail outlets throughout Poland and Romania. It recently launched online gaming services via a partnership with Gaming Innovation Group (GiG). Superbet acquired the company in early 2021 with a majority in Lucky 7.
The agreement with Relax gaming will certainly help MagicJackpot, which has already penned down agreements with the likes of Princess and Casino and Platinum Casino. After entering the Romanian market, first in 2016, Relax gaming has now set its sight on the country which has recently reorganised its online gambling space. It further strengthens one of Europe’s most fast expanding, regulated online gambling market.