Customer retention is of no less importance than customer acquisition in almost all sectors of business, and online casinos are not an exception. That is why SoftSwiss, popular online casino software and gaming platform, has integrated with a cloud communications platform Twilio. According to SoftSwiss, cooperation is expected to increase player loyalty and engagement.

Integration with Twilio enables SoftSwiss to verify user accounts via SMS and ensure timely detection of duplicate player accounts through registered mobile numbers.

It goes without saying that SoftSwiss has embraced an opportunity to send out marketing campaigns by text message to players’ smartphones.

The joint action of Twilio and Customer.io (software platform for e-mail campaigns used by SoftSwiss for a long time) allows online casino operators to expand their outreach to gamblers, enhance customer retention and security.